Social – The Greatest Get Rich Quick Scheme

We have created a place where the impression is that anybody can be a social media expert with high success rates. MLM, Pyramid, Ponzi call them what you want, BUT these so-called ‘thought leaders’ are selling you something you expect a high return on where it’s NOT that simple. Their focus is on selling to become a social media commentator, growing an audience, and monetising it. It starts to blinker real opportunities to have a point of difference, be more strategic, and do what’s right for you and your brand.

Agencies, too, have a crisis on their hands as the billable hour model and competition are making offerings not fit for purpose to brands anymore. Their advice is biased based on outdated operating models that do not add value and do not fit the new landscape, which gets in the way of how your brand can win.

How can we unlock this? That’s what I’ll take you through, or at least try to!

I’ll then show you waffle about how Ryanair did it—the method to madness.