Miloš Obradović
Chief Creative Officer, LePub
Originally from Serbia, Milos spent more than 20 years working between Milan, London and Amsterdam.
He worked for brands like Heineken, Diesel, Philips, Adidas, Mondelēz, P&G and many others focusing on their local, regional and mainly global campaigns spanning from Strategy, BTL, ATL, Digital, Social, Innovation and Entertainment.
Milos’ work has won more than 200 local and international awards including more than 60 Cannes Lions and 12 D&AD pencils. He was a Jury member in numerous festivals including Cannes Lions, Eurobest, The One Show and Dubai Lynx. In 2022 Milos has been selected as a Top 5 most awarded Creative Director in the World by Cannes Lions International Festival of Creativity.
Break your brand
Guarding fiercely your brand’s clear identity, defined personality and a consistent tone of voice is the key to its success. Or is it?
Subota, 15.11.
10h
@ Inspira Hub
Dalibor Šumiga
Osnivač i CEO Promosapiens
Još 60-ih godina prošlog veka, američki neuronaučnik Bendžamin Libet dokazao je da, pre nego što svesno pomerimo prst, mozak već donese tu odluku umesto nas.
Šta se onda dešava u glavi prosečnog kupca kada postane izložen marketingu?
Da li možemo da se zaljubimo u neki brend?
Kako mozak odlučuje šta će „šapnuti“ svom vlasniku dok stoji ispred police u prodavnici?
Šta čini neku marketinšku kampanju privlačnom našem mozgu?
Odgovore na ova i mnoga druga pitanja, kroz praktične primere iz regiona i sveta, dobićete u ovom predavanju koje će vam približiti fascinantni svet potrošačke psihologije i bihejvioralnih nauka.
KAKO MOZAK VIDI MARKETING?
Još 60-ih godina prošlog veka, američki neuronaučnik Bendžamin Libet dokazao je da, pre nego što svesno pomerimo prst, mozak već donese tu odluku umesto nas. Šta se onda dešava u glavi prosečnog kupca kada postane izložen marketingu? Da li možemo da se zaljubimo u neki brend?